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If you follow the media, especially in regards to celebrities you may have heard that Canadian singer Justin Bieber was recently diagnosed with Ramsay Hunt and will have seen that his smile seems a bit off. He is not the only celebrity to develop a facial paralysis. Angelina Jolie, George Clooney, and Pierce Brosnan all developed facial paralysis, but they had Bell’s Palsy which is different than Ramsay Hunt and we will compare the two conditions below.

So, what exactly is Ramsay Hunt? Well, Ramsay Hunt or herpes zoster oticus is a neurological condition caused by a virus that affects the nerves on one side of the head. If someone has this condition, the two main findings...

Have you ever heard of anyone getting BPPV from binge watching Netflix? We recently did.

Usually our blogs are more on the technical side. We, however, thought that we would change it up a bit with this post and use a case study format, especially given the interesting onset.

First of all we will figure out if binge watching Netflix can cause BPPV. Secondly, we will go over the actual case study.

So can BPPV be caused by watching too much Netflix?

The simple answer is, kind of.

With BPPV, really two things need to occur.

Why BPPV occurs?

BPPV occurs when these two factors coincide.

First factor

Some of the otoconia in the inner ear that help detect head position and motion need to...

Did you know that dizziness, headaches, and pain in the sinus region can be due to a binocular vision dysfunction (BVD)? There are several tests we can use to assess for this, but let's review one of the simplest being the 5 Minute Cover Test. Before we do this though, let's do a quick review of what a BVD is.

What is a binocular vision dysfunction (BVD)?

Binocular vision dysfunction is a condition where the eyes are not looking in the same direction. When looking straight ahead, to the side, up, down, as well as near and far the eyes should be aligned and move together as a pair. Causes of BVD are usually due to poor functioning of a nerve or nerves that control eye movement, or of the...

Are you a health care provider who enjoys the challenge of assessing and treating individuals with dizziness?

Would you like to help more patients who are dealing with dizziness?

Or, are you simply looking for a niche market?

If this is you, good call as there is so much need to provide vestibular therapy services.

Learn from others who have travelled before you

Over the years we have been intentional in marketing our services which has been key in seeing well over 100 new vestibular referrals a month. At North 49 we actually see more people with dizziness than we do with all MSK conditions combined and hope to share what we have learned with you so you can have the same success in less...

BPPV is the most common cause of dizziness across the lifespan. Fortunately with treatment it typically resolves within 1-3 sessions. Untreated, BPPV also has a 50% chance that it will resolve spontaneously within 3 months. (Bhattacharyya 2017)

So, what happens if the history of someone’s dizziness is consistent with BPPV, but it is not responding to treatment? It happens and we’ve been there. From our experience this could be due to several reasons, so let’s review the three most common reasons why.

Reason #1: You’re not using the correct technique to treat BPPV.

With any form of treatment, technique is vital. So, with BPPV let’s review some of the common...

Do you or a patient of yours experience dizziness with coughing, loud sounds, or with sudden altitude changes? If so, the symptoms maybe due to a perilymphatic fistula.

Let’s cover the 5 W’s of what a perilymphatic fistula is. That way we will have a better understanding of what it is, what causes it, and treatment options.

What is a Perilymphatic Fistula?

A perilymphatic fistula is a hole or defect in one of the two thin membranes of the inner ear, being the round and oval window.

Function of the round and oval window

These two membranes allow for pressure changes in the inner ear. Specifically, the oval window allows for the vibration from the stapes (smallest bone in your...

As health care providers we like to say that we provide evidence based treatment, but what is the evidence for the vestibular therapy we provide? Specifically, how about the treatment we provide for vestibular hypofunction?

With being a busy clinician it can be a bit daunting trying to keep up with the latest research. We also have to realize that for every good piece of research there is research that is, well, not so good. So, how do we filter out the clinically relevant and strong evidence based research?

Fortunately, from time to time clinical practice guidelines come out and provide direction. Over the past few years there have been clinical practice guidelines developed for...

In our previous two posts we reviewed vestibular therapy marketing strategies that have been key for North 49 in consistently seeing well over 100 new vestibular patients a month. The two key strategies include educating ourselves as well as educating other health care providers.

In this post we will conclude this series by covering the steps we have taken to educate the general public regarding our services, along with two X factors.

Marketing 101

Before we get too far, when it comes to vestibular therapy marketing can you relate to any of the following:

• Feeling like you would rather not market your services as you do want to come across as being “salesy”?
• Promoting what you...

What effect would an additional 20 new vestibular patients a month have on your clinic? How about 50, 75, 100, or thinking big how about over 100? It is totally achievable. We have been there and we want to share our journey with you so you can have the same, if not better results in less time. In order to get there let's review some marketing strategies for your vestibular therapy practice.

Brief Recap:

Part 1 of this series reviewed how we have grown from a start-up clinic with no patients to consistently seeing well over 100 new vestibular referrals a month. We also reviewed:

Developing niche marketing streams to use our clinical skills to address common problems that face the public,...

What effect would an additional 20 new patients a month have on your clinic? How about 50, 75, 100, or thinking big how about over 100?

Does the hard work and time you take attending courses to improve your skills and patient outcomes automatically result in increased referrals?

Does your community have a good understanding of how you can impact their health and well-being?

If you have ever wondered about these things, you are not alone. We have wondered these things as well and would like you to be a part of our journey as we share how North 49 has been able to grow to consistently see over 100 new patterns each month with dizziness and balance issues. Over the next few months we will...